As owner Danette Martin was laying out her 2019 marketing plans, BigCommerce approached her about potentially listing Sweetums items on Facebook Marketplace. Sweetums Signatures.Ī family-owned business since 2007, Sweetums Signatures provides custom-made, affordable vinyl stickers and decals for all kinds of housewares. Merchants all over the US have an opportunity to broaden their reach, get more purchases, and build their brand by using Facebook Marketplace as a new channel for sales.įor BigCommerce merchants, adding Facebook Marketplace is easy to do, with built-in support and growth coaches available to help with implementation. These Merchants Grew with Facebook Marketplace
This process typically takes less than a week.Ĭurrently, access to Facebook Marketplace by BigCommerce merchants is limited to those selling in the following categories: You’ll now be in Facebook’s Marketplace review process, which gives them time to determine whether or not your products are suitable to sell on Marketplace. Here, you’ll have the option to click a button to say you’re interested. You set up your account, sync your store, and have an instant presence with instant sales.”īefore you get started, make sure you prepare your store for the sync by making sure your inventory is up-to-date and accurate.įrom your BigCommerce store control panel, navigate to your Channel Manager and select the Facebook icon.įrom there, you’ll see a box that outlines the rules of Marketplace. “It’s extremely simple - and takes 10 minutes, maybe. Integrating the Facebook Marketplace into your BigCommerce store is easy, according to Danette Martin, owner of Sweetums Signatures. Selling on Facebook Marketplace is an easy process, but it is different for merchants versus individuals. This helps ensure that your product is being seen by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase. Personalized customer experience.įacebook Marketplace surfaces products relevant to consumers, helping your business find the right customers. Retailers on Marketplace will be able to get their brand and products into the marketplace. The Benefits of Selling on Facebook Marketplaceįacebook Marketplace offers an easy way to help increase the discovery of a brand and its products. Be patient in educating your consumers by answering questions as professionally and in a timely manner,” said Danette Martin, who owns the custom decal company Sweetums Signatures.Īs with any sales channel, on Marketplace you’ll receive questions from people who are interested in purchasing your product, or from people who have already purchased and are organizing how they will receive the item.Ĭustomer service communications are an often-underused way to make your brand voice shine and truly delight customers. “Facebook Marketplace is still a new concept for some consumers. There will be lots of communication/messages from buyers. Not all ecommerce platforms sync with Facebook Marketplace.īelow are examples of ecommerce platforms Facebook Marketplace is partnered with.ģ. Orders must be shipped within 3 days and received within 7 days.įor brands that make handmade goods, it’s important to modify the amount you have available to solve for any issues with supply and demand. Things To Consider When Selling on Facebook Marketplace 1. Shoppers can view certain categories, view all categories, or search for a particular product. People and brands may list items in the following categories: Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling.
Why Facebook Marketplace?įacebook is an important tool for brands who are interested in selling their products to targeted audiences. That’s considerably less than older generations buy items in a physical store – considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively). Pairing your car and hotel rentals? So easy.ĭetermining your sales channel strategy is just the same: it’s important to give your shoppers a balance of choices.Īccording to the BigCommerce 2018 Omnichannel Report, fewer and fewer shoppers are spending their money in-person, opting instead for online purchases.įrom a demographic standpoint, only 9.6% of Gen Z respondents bought an item in a physical store in a six month period.Booking an AirBnb experience while in your AirBnb? Of course.Order Uber Eats while in an Uber? Sure.Back in the day when Blockbuster was around, we’d grab our popcorn and candy while picking out a flick.
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